Circular setting out standards for use of the Neves name, official marks, license references, public register wording, and license-related statements in websites, marketing materials, client communications, and third-party representations.
This circular is issued to prevent misuse of the Neves name, official marks, license references, and public verification language. license holders, applicants, affiliates, agents, consultants, suppliers, and other third parties must ensure that any reference to a Neves license is accurate, limited, and capable of verification through the official public register.
No person or entity may use Neves-related wording or visual references in a manner that suggests approval, endorsement, regulatory supervision, guarantee, financial backing, or official partnership beyond the actual published license status.
Where an entity holds a published active license, it may make limited factual references to that status, provided that the statement is accurate and not misleading.
| Permitted wording | Condition |
|---|---|
| “Licensed under the Neves Gaming license framework” | Only where the entity has an active published license and the statement matches the license category. |
| “license reference: [reference number]” | The reference number must match the public register entry. |
| “Verify this license through the official public register” | Must link to the verification page or clearly direct users to the official register. |
| “license category: [category]” | The category must match the published record exactly. |
The following statements or similar wording must not be used where they create false or exaggerated impressions:
The Neves name, crest, seal, logo, official badge, official emblem, or any visually similar mark must not be copied, modified, embedded, recoloured, animated, placed on promotional banners, or used as a trust badge unless expressly authorised.
license holders may display factual license information, but they must not present official marks in a way that suggests direct endorsement, sponsorship, certification, or partnership.
Where a license reference is displayed on a website, landing page, client portal, marketing material, or affiliate page, the reference should be accompanied by clear verification language.
Suggested wording:
The license reference must not be placed in a manner that suggests client funds, winnings, product performance, payment obligations, or commercial outcomes are guaranteed by Neves.
license holders are expected to monitor affiliate and third-party representations where those parties reference the license holder’s Neves status. Misleading use by affiliates, introducers, media buyers, review websites, or promotional partners may create conduct concerns for the license holder.
license references should direct users to official verification channels. Screenshots, PDFs, images, or marketing claims are not substitutes for the public register.
Where misuse is identified, the relevant party may be asked to correct, remove, clarify, or cease the misleading representation. In serious cases, misuse may be treated as a conduct issue, verification concern, or license-claim integrity matter.
Examples of misuse include:
For clarification regarding name use, public references, brand misuse, or license wording:
This circular takes effect immediately upon publication.
